Dispelling our 5 favorite CRM myths:

This section provides some insight into the way our team thinks and our approach to success.


Custom Dev is a "No-No"

Custom Development is costly and impacts the ability to stay “up to date”...

Microsoft has brilliantly crafted the development paradigm going forward, enabling the concept of “Managed Solutions” and refactoring the certification process for developers and CFMD products.

Today, many solutions are available for purchase with the click of a button, and as simply installed. There is an entire ecosystem of companies and developers providing “point solutions” to fill product and business process gaps.

Our team has significant experience with defining and building solutions that will enhance the end user experience, system adoption and technical/data integration points.

We Think

We worry less about dealing with “hot fixes”, interim and version releases, and focus on having our clients well positioned to maximize enhancements as they become available. If you do not consider custom development to meet your custom business requirements, you are likely putting some aspect of your adoption rate at risk!!!


Their deep experience in Microsoft CRM and our industry helped shepherd us to success.

Jennifer RousCIOWhiteford Taylor & Preston

The C4CRM team delivered significant value...We highly recommend them as a business partner.

John HarrisonSenior VP Sales and MarketingConcord Technologies

When it comes to implementing CRM, the first name I hand out as a referral is Michael.

Heather MorseDirector of MarketingBarger & Wolen LLP

Honest and totally frank about how to get your project done...

Mark LavenderSales DirectorCCS Mobile

Dedicated, focused, and client-orientated team...

Joolz LewisManaging DirectorThe Corporate Hippy

First-class project management, with real attention to detail and a genuine commitment to ensuring on-time on-budget delivery.

David WoodheadPractice LeadSocial CRM, CSC